Take a Number: Virtual Coffeehouse Visits Soaring

It’s been six months since NCA launched its new online coffeehouse concept. And, the customers are rushing in.

They come to immerse themselves in the spirit, ambiance and activities of the coffee experience and lifestyle. They engage in the many compelling elements that come with that cup of coffee – topical discussions, coffee trivia, recipes, original music, health benefits, cause-related ideas, “steals and deals” on coffee-themed items, contests and quizzes, and more. It’s an online platform for enjoying all of the life-enhancing qualities of coffee – the overall theme underlying the concept and echoed in the coffeehouse experience.

Reaching the coffeehouse is easy – it’s at MyVirtualCoffeehouse.com. Or, engage via Facebook or Twitter. You’ll be in good company, as visitors, likes and followers are increasing by leaps and bounds.

Unique visitors to MyVirtualCoffeehouse are approaching the 100,000 mark, up over 1000% in just three months. Facebook “likes” have increased to nearly 12,000, up more than 75% since April. Twitter followers have surpassed 50,000, doubling just during the summer months.

On MyVirtualCoffeehouse.com, you’ll find research on coffee and health, coffee-based recipes, games and contests, information on sustainable coffee production, quirky and useful coffee-themed items at good prices, coffee facts and folklore, and original music licensed specifically for the site. At the MyVirtualCoffeehouse Facebook and Twitter pages, you’ll find a wide variety of fun and intriguing images, memes, statistics, games, quizzes, trivia and videos, as well as fact-filled information on research on coffee and health, how coffee is grown, harvested and processed, brewing methods and techniques, coffee lore and legend, and other news and feature items.

Among the special features driven by social media is the recently completed nationwide “Everything Tastes Better with Coffee” recipe contest. The winning entries in each of the four categories are: Appetizer – Calypso Cashew Clusters; Entrée – Coffee Marinated London Broil; Dessert – Triple Chocolate Espresso Cheesecake Swirl Brownie Bites; and Beverage – Coffee Viennese. To get the recipes, visit MyVirtualCoffeehouse.com.

The latest feature is the #CoffeeGrad program, which is being conducted on Twitter. The program targets university students, giving them a chance to win prizes such as a gift card or textbook when they “follow” MyVirtualCoffeehouse on Twitter or post a “tweet” using the #iCoffeeGrad hashtag.

Stay tuned for more features currently in the works. Among them is the MyVirtualCoffeehouse eCookbook, which will collect winners’ and finalists’ recipes from the contest, and a coffeehouse-themed app for your iPhone or Android tablet.

As the numbers of engaged consumers soar, so will the interactivity and shared value of NCA’s online coffeehouse experience. So, be one of the growing crowd – log on, like and follow the MyVirtualCoffeehouse channels. It seems like the rush is on, so hurry up and join in.

Here’s how to do sot:

• Visit MyVirtualCoffeehouse.com

See you in the coffeehouse!