With climate change and environmental disasters such as the Fukushima reactor meltdown and the Gulf oil spill making international headlines, “sustainability” has become a media buzzword. It’s also bandied about in connection with agricultural methods that preserve the land, market conditions that enable producers to support their families and cultures, and technologies that foster a healthy supply of quality products.
It’s also being discussed in probably every boardroom of every major corporation in the U.S. and beyond. There is enormous pressure on industries to demonstrate a commitment to sustainability as a key element of responsible corporate citizenship. As the public becomes ever more aware of cultural, environmental and socioeconomic issues in the developing world, the pressure to deploy sustainable programs and strategies continues to ramp up.