A Matter of Health
Consumers are buffeted daily with confusing, if not conflicting, information about the foods and beverages they consume. Yesterday, whole eggs raised your cholesterol levels, while today they’re a source of healthy, non-saturated fat. Once it was thought that wine could damage your liver, while now it’s widely recognized as a cardiovascular boon.
Coffee is no stranger to the undulations of health messaging. Remember the stubborn old myths – like coffee stunts your growth, makes you dehydrated or is bad for your heart? Not only has science proven them wrong, but coffee now has a good and genuine story to tell.