Boston Tea Party

As we celebrate the nation’s 237th birthday, it’s time that coffee gets a nod for its historic role in early American history. It’s often said that seeds of revolution (you’ll excuse the pun) were planted in heady discussions in the coffeehouses of Europe. Essentially, the social media of its day, European coffeehouses during the 17th and 18th centuries were indeed hotbeds of political discussion and enlightened discourse.

It’s a tradition that crossed the Atlantic with the colonists, although there’s more to coffee’s role in the American experience.

read more

Acrylamide

In 1986, California voters passed a public referendum that offered security against toxins in their drinking water. Who could argue with keeping contaminants away from the kitchen faucet? You didn’t need to be a rabid environmentalist to support a measure aimed at protecting your health.

Today, Proposition 65 bears little resemblance to what Californians voted into law. Protecting water has morphed into hunting down chemical traces in everything people eat, drink, touch or breathe. Procedural steps designed to give science the upper hand in tagging substances that cause cancer or reproductive harm have been distorted by political agendas. Worst of all, the business of protecting health has given way to a cottage industry of legal actions by plaintiffs’ attorneys.

read more

American Revolution

Stars, Stripes — and Beans?

As we celebrate the nation’s 237th birthday, it’s time that coffee gets a nod for its historic role in early American history. It’s often said that seeds of revolution (you’ll excuse the pun) were planted in heady discussions in the coffeehouses of Europe. Essentially, the social media of its day, European coffeehouses during the 17th and 18th centuries were indeed hotbeds of political discussion and enlightened discourse.

It’s a tradition that crossed the Atlantic with the colonists, although there’s more to coffee’s role in the American experience.

read more

The Fourth Space

The Fourth Space?

The coffee shop has become a paradigm of the “third space” – neither home nor work or school, but a place where you can relax, socialize, be productive and have some fun. In a new twist, you can take the shop on the road and “remote in” to the experience.

MyVirtualCoffeehouse.com brings the coffeehouse experience online. The site delivers the sights, sounds and accoutrements of the coffee shop to your desk or mobile device. It’s an interactive platform where you can revel in coffee culture and its many elements – culinary, social, and cultural.

Learn more about coffee, get the scoop on new trends and tastes, listen to original music, get tips and bargains on unique coffee-related items, interact with fellow coffee enthusiasts, share content, find recipes, and enter contests.

read more

iVirtualCoffee

Following Coffee?

Consumers are jumping in to follow coffee – not the beverage alone, but also the culture and the experience. There’s a whole world that’s grown up around coffee – morning rites, social situations, cultural norms, identifiable icons and images, celebrated occasions and experiences, epicurean enjoyment, and multi-faceted associations with fun and frivolity.

Capturing the world of coffee is like herding cats. But, NCA’s new online coffeehouse concept has taken on the task. And, the early results show that it’s working deliciously.

read more