What Kind of Brewer Are You?
Did you make coffee this morning? If so, what kind of brewer are you? A purist with a French press? A discriminating consumer using a drip coffee maker, perhaps with freshly-ground whole beans? Maybe you went cutting edge with a new pourover, Chemex or even glass titrating apparatus?
Or, are you a trend-savvy early adopter who brewed an individual cup using single-cup brewer? Statistically, one in five of you did – so says new market research from NCA.
Indeed, 20% of daily coffee drinkers said they made their coffee in a single-cup brewer. NCA’s newly published Single-Cup Format: Another Year of Growth and Impact, says that’s up from just 7% who used a single-cup brewer in 2010. At the same time, daily drinkers who use traditional drip coffee makers fell from 77% in 2010 to 58% in 2013.