What Kind of Brewer Are You

What Kind of Brewer Are You?

Did you make coffee this morning? If so, what kind of brewer are you? A purist with a French press? A discriminating consumer using a drip coffee maker, perhaps with freshly-ground whole beans? Maybe you went cutting edge with a new pourover, Chemex or even glass titrating apparatus?

Or, are you a trend-savvy early adopter who brewed an individual cup using single-cup brewer? Statistically, one in five of you did – so says new market research from NCA.

Indeed, 20% of daily coffee drinkers said they made their coffee in a single-cup brewer. NCA’s newly published Single-Cup Format: Another Year of Growth and Impact, says that’s up from just 7% who used a single-cup brewer in 2010. At the same time, daily drinkers who use traditional drip coffee makers fell from 77% in 2010 to 58% in 2013.

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On The Table

On The Table

This morning, did you sip a Sidamo from Ethiopia, hit back a Huehuetenango from Guatemala, or maybe tipple a Tarrazù from Costa Rica? Did your coffee come from Africa, Asia or South America?

These single-origin coffees, alongside current industry issues, were on the table in Washington this week. NCA brought coffee – the beverage and the business – to the halls of Congress. At the biennial NCA Coffee on the Hill event, members joined members of Congress, their staff members, foreign diplomats and executive branch personnel to meet, greet , enjoy coffee and discuss related issues.

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Sipping Your Risk Away

Sipping Your Risk Away?

A cascade of scientific studies has linked coffee with a reduced risk of diabetes for more than a decade. Scientists in China recently used a strong, representative sample to pull it all together. They culled data from over a million individuals, and integrated and re-examined results to yield an even larger picture. In technical terms, the process is called a “meta-analysis” but, in practice, it’s like doing a new study that is much wider in reach and broader in scope.

The conclusions confirmed what many scientists have been saying all along – that there is an inverse relationship between coffee consumption and the risk of developing diabetes. In laymen’s terms, that means that as coffee consumption goes up, the risk of diabetes comes down.

Pooling data from 30 studies, the Qingdao University team concluded that, on average, coffee appears to reduce the risk of developing diabetes by about one-third. Put another way, they affirmed a 12% decrease in risk for every two cups of coffee consumed.

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The GMO Mojo

The GMO Mojo

Voters in Washington state Tuesday rejected a ballot initiative that would have required the labeling of food and beverage products made with genetically modified food ingredients (GMOs). The measure was defeated by a 55 to 45 percent split, ending a move that would have made Washington the nation’s first state to require GMO labeling. A similar measure, Proposition 37, was defeated in California last year.

Currently, 70-80% of the nation’s food and beverage products include ingredients produced using genetic modification (GM) technology. These products have been part of the food supply for over 20 years. Essentially, farmers and food manufacturers use GM technology to add desirable traits from one plant to another without adding unnatural substances or chemicals.

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Finding Your Match Online

Finding Your Match Online?

Interpersonal communications is not what it used to be. At least, that is, in terms of how people meet, greet, and stay in touch. Technology has opened up a world of advanced possibilities for finding, connecting and communicating – whether with friends, colleagues, fellow hobbyists, vendors, sales prospects, or others. While the variety of new channels can make interaction less personal, it certainly enables communication to be more precisely targeted than ever before.

The same holds true for job hunting. While online search has been around for some time, more avenues are being opened up for highly targeted matches between job seekers and employers. Professional associations are hosting job boards that link job seekers and positions within the functions or industries they serve. Many organizations also enable job seekers to register and apply directly on their websites. Other, independent job search services collect jobs in the arts, philanthropic organizations, public interest, and other special targets.

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Are You Part of the 83%?

That’s the number of American adults who now say they drink coffee. That’s up from 78% last year.

So says the NCA’s newly published market research report, the 2013 National Coffee Drinking Trends. Maybe you’re also among the 75% who consume coffee at least once a week. Or, perhaps among the 63% who drink it every day.

If you drank a gourmet coffee beverage yesterday, you’re also in good company. Nearly one-third of American adults joined you, pushing total gourmet cups to 43% of all cups of coffee consumed. If you drank your coffee at home yesterday, you joined 80% of your fellow Americans, although 31%went out – that means many had some coffee both at home and away.

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Polyphenols

NCA Market Research Series

There’s something exciting going on. It happens each year around this time, but gets little fanfare or attention. It goes on quietly behind the scenes, but causes quite a stir when it’s done. The buzz begins in six weeks, when some key outcomes become public information.

What’s going on is an annual consumer survey that measures the U.S. coffee quotient like no other study. It tracks American coffee consumption across the category and on a pre-competitive basis. Conducted for 60+ years, it compiles the longest running historical record of changes in American coffee attitudes and behaviors.

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California

California Governor Targets Prop 65: A Nip or a Nod?

California Governor Jerry Brown has proposed Proposition 65 reforms to pare back misdirected use by plaintiffs’ attorneys. The governor’s attention is welcome, and his approach well intentioned. The measures he puts forward, however, barely scratch the surface if not simply affirm the status quo. Certainly, they don’t tackle the much larger issue of how Prop 65 has devolved into a virtual cottage industry for the plaintiffs’ bar.

Brown’s premise is strong – that some law firms “have abused Prop 65” by filing lawsuits against small retailers on iffy grounds. Legal actions can be “costly for small businesses to fight,” and if they settle out of court, the awards “generate attorneys’ fees but do not result in significant public health protection.”

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Caffeine on the Radar

Caffeine on the Radar

Caffeine is on the radar at the U.S. Food and Drug Administration (FDA) as a growing number of new products with added caffeine are hitting supermarket shelves. That’s on top of a wide array of energy drinks and shots that have already expanded the availability of caffeine and changed habits of use.

As a first step to exploring the implications, the FDA asked the Institute of Medicine (IOM) of the National Academy of Sciences to hold a public workshop on the science and usage of caffeine. At the workshop last week in Washington, the presentations and discussions offered a deeper look into the issues as well as the FDA’s focus.

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