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Following Coffee?

Consumers are jumping in to follow coffee – not the beverage alone, but also the culture and the experience. There’s a whole world that’s grown up around coffee – morning rites, social situations, cultural norms, identifiable icons and images, celebrated occasions and experiences, epicurean enjoyment, and multi-faceted associations with fun and frivolity.

Capturing the world of coffee is like herding cats. But, NCA’s new online coffeehouse concept has taken on the task. And, the early results show that it’s working deliciously.

MyVirtualCoffeehouse
In just four months, MyVirtualCoffeehouse.com has delivered a plethora of rich content, as well as hundreds of Facebook and Twitter posts that celebrate all aspects of the coffee experience. There’s material from the sublime to the whimsical, technical to the hilarious, and everything in between. The connection is coffee and the lifestyle that has grown up around it. Here are just a few examples of what you can find:

·         The latest episode of Season 2 of Jerry Seinfeld’s “Comedians in Cars Getting Coffee”

·         Coffee-based recipes and a chance to vote for the winner of the “Everything Tastes Better With Coffee” recipe contest

·         Latest findings of scientists linking coffee with significant health benefits

·         Funny videos and cartoons on coffee likes, habits and legends

·         Explanations behind coffee history and lore – like why we call it “joe”

·         Efforts to make sure coffee is grown in a sustainable way, and information about the certifications that prove it

·         Original music, like what you might hear at your local coffeehouse

·         Opportunities to buy coffee-related things at good prices – like coffee-themed shoes and coffee jewelry

·         Quirky coffee news items, such as what your coffee order may say about your personality and which city ranks top in coffee consumption

·         Information about how coffee is grown, harvested and processed

·         Coffee-centric quizzes, games and contests to test your coffee IQ and win gift cards and other prizes.

·         Useful tips on brewing methods and techniques

And, that’s just the tip of the proverbial iceberg. New content is being posted every day. Don’t miss a trick – or, for that matter, a fact, figure, cartoon, tip, recipe . . . .

Exploding Audience

An exploding number of consumers are jumping online to get the full coffee experience. Since MyVirtualCoffeehouse.comlaunched in early February, monthly visits have grown exponentially:

February

March

Apr

May

1,237

2,577

3,974

22,421

 MyVirtualCoffeehouse also has robust social media presence with Facebook and Twitter extension pages. Consumers partaking of the experience has ramped up exponentially:

FACEBOOK

Likes

February

March

Apr

May

June

0

2,000

4,614

7,184

7,848

TWITTER

Followers

February

March

Apr

May

June

0

5,000

23,800

26,963

38,438

Here’s what to do:

• Visit www.MyVirtualCoffeehouse.com
• “Like” us on Facebook: www.facebook.com/iVirtualCoffee
• “Follow us on Twitter: www.twitter.com/VirtualCoffee

See you in the coffeehouse if only you jump online!

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